Although there is nothing set in stone with how a logo should look, it is well known that colors and shapes invoke feeling in people. Red (anger), blue (calm), or green (alive). Companies use these colors all the time. In the example above think of the logo for Coke, AT&T, or Starbucks.

So when working with your company on their next big product rolls out and it’s time to design a fresh new logo from scratch, keep the feelings in mind that your logo design will be infighting in people.

Remember, logo design is a science although logo design is not a perfect science.